ucl 2019:
heineken tv

In 2019, for the first time the UEFA Champions League wasn’t going to be broadcasted on open tv. To make sure our consumers were not going to miss any games, we created a real-time content hub on our Heineken social media platforms. They were all turned into Heineken TV. 

Agency: Publicis
Art Directors: Gustavo Vieira, Rafael Ribeiro, Isabel Fontes
Copywriters: Pedro Maneschy, Leandro Leone, Paula Zebrak
Associate Creative Directors: Arturo Marenda, André Leotta
Creative Director: Paulo Aguiar 

Awards: 2019 Effie -  Bronze in Alcoholic Beverage & Gold in Branded Content

real-time content

We created several animations and reactions for Mauro Bot to respond to our consumers and make it as real as possible. I designed and animated each one of them. Here are some of them: 

11_wink
12_rollingeyes
26_KKKKKK
10_raisingbrows
01_happy
14_suspicious
04_cool
27_shrug
29_atari