In 2019, for the first time the UEFA Champions League wasn’t going to be broadcasted on open tv. To make sure our consumers were not going to miss any games, we created a real-time content hub on our Heineken social media platforms. They were all turned into Heineken TV.
Art Directors: Gustavo Vieira, Rafael Ribeiro, Isabel Fontes
Copywriters: Pedro Maneschy, Leandro Leone, Paula Zebrak
Associate Creative Directors: Arturo Marenda, André Leotta
Creative Director: Paulo Aguiar
Awards: 2019 Effie - Bronze in Alcoholic Beverage & Gold in Branded Content
We created several animations and reactions for Mauro Bot to respond to our consumers and make it as real as possible. I designed and animated each one of them. Here are some of them: