in 2019, for the first time the uefa champions league wasn’t going to be broadcasted on open tv. to make sure our consumers were not going to miss any games, we created a real-time content hub on our social media platforms and turned them into heineken tv.
art directors: gustavo vieira, rafael ribeiro, isabel fontes
copywriters: pedro maneschy, leandro leone
associate creative directors: arturo marenda, andré leotta
creative director: paulo aguiar
awards: 2019 effie - gold in branded content & bronze in alcoholic beverage
we created several animations and reactions for mauro bot to respond to our consumers and make it as real as possible. i designed and animated each one of them. there were quite a lot of reactions, but here are some of my favorites: