heineken tv
uefa champions league 2019
in 2019, for the first time in brazil’s history the uefa champions league wasn’t going to be broadcasted on open tv. to make sure our consumers were not going to miss any of the games, we created a real-time content hub on our social media platforms and turned them into heineken tv: the unofficial broadcast of the official beer of uefa champions league.
→ publicis 2019
ad: gustavo vieira, rafael ribeiro, isabel fontes
cw: pedro maneschy, leandro leone
acd: arturo marenda, andré leotta
cd: paulo aguiar
→ awards
2019 effie
gold in branded content
bronze in alcoholic beverage
real-time content
we created several animations and reactions for mauro bot to respond to our consumers and make it as real as possible. i designed and animated each one of them. there were over thirty reactions, but here are some of my favorites.
we created several animations and reactions for mauro bot to respond to our consumers and make it as real as possible. i designed and animated each one of them. there were over thirty reactions, but here are some of my favorites.
