ucl 2019:
heineken tv
In 2019, for the first time the UEFA Champions League wasn’t going to be broadcasted on open tv. To make sure our consumers were not going to miss any games, we created a real-time content hub on our Heineken social media platforms. They were all turned into Heineken TV.
Agency: Publicis
Art Directors: Gustavo Vieira, Rafael Ribeiro, Isabel Fontes
Copywriters: Pedro Maneschy, Leandro Leone, Paula Zebrak
Associate Creative Directors: Arturo Marenda, André Leotta
Creative Director: Paulo Aguiar
Awards: 2019 Effie - Bronze in Alcoholic Beverage & Gold in Branded Content
real-time content
We created several animations and reactions for Mauro Bot to respond to our consumers and make it as real as possible. I designed and animated each one of them. Here are some of them:
as seen on: exame, meio&mensagem, adnews, propmark, sportspromedia, estadão, clube de criação