the billboard bar

heineken 0.0

heineken has created thousands of billboards telling their customers to not drink and drive. to launch heineken 0.0 in brazil, we created a billboard that did the exact opposite. the heineken billboard was an interactive 3d out of home doubled as a bar, where drivers could actually pull over and grab a beer in the middle of one of brazil’s most touristic city: rio de janeiro. for the first time, you can now drink and drive.

→ publicis 2021
ad: gustavo vieira, isabel fontes, samuel gonçalves, andré rival
cw: pedro maneschy, jessica borges
acd: andré leotta
cd: arturo marenda

→ awards:
2021 são paulo creative club
bronze in outdoor media
2021 effie
shortlist in innovation in media

featured on: adweek, ads of the world, design taxi, brainstorm9, clube de criação, propmark, trendhunter, adnews, adinformatie.