our ads, your ads
heineken
during the second year of the pandemic, bars in brazil found themselves in a tough situation. with lockdowns still in order, they have lost their main source of income: the orders from customers. so during the final week of the uefa champion’s league we decided to give up on our ads space and turn all of our digital ads into delivery spots for bars.
→ publicis 2021
ad: elias carmo, isabel fontes, samuel gonçalves
cw: rodolfo monteiro, jessica borges
acd: andré leotta
cd: arturo marenda
→ awards:
2022 são paulo creative club
silver in digital
in book in outdoor media
in book in integrated cases
2022 mma smarties latam
gold in localization
bronze in platform integration & dooh
