NIVEA
creators trendicals
↳ boomerang (2024-2025)
role: creative lead, art director, concept, copy
staying on trends was always important for us. so in between our home of skin shoots, the internet obviously kept moving and trends and content didn’t stop. because of that, we started briefing creators remotely, sometimes people who had already shot with us and knew the brand, sometimes the original creators behind the trends themselves, and sometimes even making the content ourselves in house. whether it was a conversation happening online, a video format or a trending audio, it became a way for us to naturally join trends that felt right for the brand and stay relevant online.
@nivea She really 8 this trend up ???? #NIVEA #getunreadywithme #12345678 #challenge @angelntoni ♬ original sound - NIVEA
@nivea Smooth skin, even smoother schedule 💅 #NIVEA #smoothskin #grwm #skincareroutine @angelntoni ♬ SHE IS THE MOMENT - 2facedg1rl
@nivea A cucumber a day keeps the dull skin away 🥒🤗 #NIVEA #cucumbersalad #healthy @LeahBall ♬ original sound - NIVEA
@nivea Serving 3 blush looks! Now name them in the comments 🤗👀 #pocketblush #blushhack #NIVEA #labello @saniya ♬ Lo-Fi electric piano fashionable(840331) - yutaka.T
@nivea THE recipe to always keep you protected and glowy ????✨ #nivea #spf #easyrecipes #sunscreen @amynathalie ♬ Just Give Me One More Day - Alej
@nivea We only carry the essentials 🫣 #NIVEA #Leftpocket #Rightpocket #skincare ♬
@nivea Let’s make the whole place shimmer together 💖 #NIVEA #shimmer #highlighter #makeuphacks @saniya ♬ original sound - NIVEA
@nivea One product, endless possibilities #NIVEA #skincare #niveacreme ♬ original sound - NIVEA
@nivea Different methods, same mission: healthy beautiful skin 🫶 #NIVEA #skincare #glowyskin @nathaliefengler ♬ Sunrise - Official Sound Studio
@nivea When the skincare sesh under the sun hits differently ✨🫧 #NIVEA #summer #skincare @Cecilee MaxBrown | UGC ♬ original sound - NIVEA
@nivea How you entered vs how you left ✨ #NIVEA #getuntreadywithme @Delia ♬ original sound - leilani
@nivea More than just skin protection—we’ve got your first move covered too. 💖 #NIVEA #skincare #Valentine #VDay ♬ original sound - NIVEA
@nivea ????????️ Summoning all the cherry Labello girlies ????️???? #NIVEA #lipbalm #cherry ♬ original sound - NIVEA
@nivea Our Derma Skin Clear Chemical Exfoliator speaking 🎤 #NIVEA #interpretativedance #bedtime #nightroutine ♬ original sound - Shelbydances!!
@nivea For all our sensitive skin girlies out there, this is a must-have 💕 #NIVEA #retinol #sensitiveskin #skincare ♬ original sound - Sugg.ting
@nivea When silence speaks volumes 🔉😌 #NIVEA #skincareroutine #silentreview #serum @🌻Skye Edith Bannister🌻 ♬ original sound - NIVEA