home
of skin
always on
one home. five content creators. 40+ assets ready to be posted. the idea was simple: bring everyone together in one place, capture everything in on week, and build a content library that felt consistent, sun-lit, and full of personality for the next quarter. every three months, we flew to a warm location and produced an entire quarter of content in a few intense days. concepts were shaped, refined, and approved with client on the spot, with creators involved in real-time collaboration.
→ boomerang, 2024-2025
creative lead: isabel fontes
cw: mariane barlaan
acd: daphne leurs
product focused content
with every new launch, we built content around a clear hero product. we focused on each creator’s strengths, so every video felt native to their style while delivering the message in a natural, social-first way.
we created several animations and reactions for mauro bot to respond to our consumers and make it as real as possible. i designed and animated each one of them. there were over thirty reactions, but here are some of my favorites.
@nivea They just know: soft lips are always in style ???????? #NIVEA #lipbalm #lipcare #skincarefriend @ShellRowe ♬ original sound - NIVEA
@nivea Two routines, one goal: hydrated skin! ???? Light in the AM, rich in the PM ✨ #NIVEA #skincare #moisturiser @Clara Salcedo ♬ original sound - NIVEA
@nivea Unlock the secret to radiant skin - vitamin C infused products do wonders for that healthy glow. ???? #NIVEA #vitaminC #glowingskin #radiantskin @maya ♬ original sound - NIVEA
@nivea Sensitive skin? You don’t have to skip out on anti-aging benefits - this gentle ingredient is here to help! ✨#NIVEA #bakuchiol #antiaging @yohon ♬ original sound - NIVEA
@nivea Want to glow, plump, or lift? Here's how you find the perfect fit ???????? #NIVEA #skincare #glow @yohon ♬ original sound - NIVEA
@nivea Multitasking? Mastered. ???? #NIVEA #skincare #routine @Clara Salcedo ♬ Get Ready - SUPER-Hi & NEEKA
@nivea I think we get it, right? ????????Always wear your SPF! #NIVEA #sunscreen #sun @Marj Moore @ShellRowe ♬ original sound - NIVEA
@nivea Skincare hack and lovely snack, all in one ????✨ #NIVEA #skincare #skincarehack #cucumber @Franky ♬ original sound - NIVEA
@nivea SPF for all skin types, we got you babes ???????? #NIVEA #sunscreen #SPF @ShellRowe ♬ original sound - ????????????????????????⋆
@nivea Double the serums, double the glow ✨ #NIVEA #serum #skincare @Marj Moore ♬ original sound - NIVEA
@nivea Multi-purpose magic! Moisturizer ✅ Make-up remover ✅ Overnight mask ✅ Brows in place ✅ How else are you using it? #NIVEA #moisturizer #removemakeup #eyebrows @saniya ♬ original sound - NIVEA
trends:
we also integrated trends as a well to show the hero products the most platform native way possible.
we created several animations and reactions for mauro bot to respond to our consumers and make it as real as possible. i designed and animated each one of them. there were over thirty reactions, but here are some of my favorites.
@nivea It’s not stolen, it’s just in a long-term rental agreement ????????#NIVEA #lipbalm #skincare @Clara Salcedo ♬ original sound - hemissme
@nivea It’s basically your old time favorite with new added benefits ????✨#NIVEA #skincare #routine @yohon @Clara Salcedo ♬ Drew Gooden and Danny Gonzalez - Bats
@nivea Fresh skin ✅ Glow ✅ Ate ✅ #NIVEA #skincare #glow @RHI X @yohon ♬ som original - offlinebro
@nivea ????????️ Summoning all the cherry Labello girlies ????️???? #NIVEA #lipbalm #cherry ♬ original sound - NIVEA
@nivea She really 8 this trend up ???? #NIVEA #getunreadywithme #12345678 #challenge @angelntoni ♬ original sound - NIVEA
@nivea Worth the wait anyways ! ✨???? #NIVEA #skincare #relatable @Clara Salcedo ♬ som original - Camila Coelho
@nivea We see good skincare, we follow. ???? #NIVEA #skincare #skincareroutine @Clara Salcedo ♬ original sound - Shadowless
@nivea THE recipe to always keep you protected and glowy ????✨ #nivea #spf #easyrecipes #sunscreen @amynathalie ♬ Just Give Me One More Day - Alej
@nivea My type of cravings... #snackplate #easyrecipe #skincare @amynathalie ♬ original sound - NIVEA
@nivea We're ready for our lotions and potions ????✨ #NIVEA #friends #skincare #selfcareday @Adriana @Hanna Lhoumeau @ShellRowe @maya ♬ 오리지널 사운드 - ????????
@nivea Yapping poolside with SPF on hand ???? #NIVEA #sunscreen #SPF #yapping @amynathalie @fiona ???? ♬ apple x supercut - jevan