NIVEA
home of skin
↳ boomerang (2024-2025)
role: creative lead, art director, concept, copy
one home. five content creators. 40+ assets ready to be posted. the idea was simple: get everyone under one roof, shoot everything in a week, and leave with a content library that felt consistent, sun-lit, and full of personality for the next quarter. every three months, we flew to a warm location and produced an entire quarter of content in a few intense days. every video was approved with client on the spot, also allowing creators to be involved in real-time collaboration between client and agency.
we shot 180+ videos across four shoots, always product-focused but finding ways to tap into current trends and audios, delivering content that spoke the same language as people's fyp.
we created several animations and reactions for mauro bot to respond to our consumers and make it as real as possible. i designed and animated each one of them. there were over thirty reactions, but here are some of my favorites.
@nivea They just know: soft lips are always in style ???????? #NIVEA #lipbalm #lipcare #skincarefriend @ShellRowe ♬ original sound - NIVEA
@nivea Two routines, one goal: hydrated skin! ???? Light in the AM, rich in the PM ✨ #NIVEA #skincare #moisturiser @Clara Salcedo ♬ original sound - NIVEA
@nivea Unlock the secret to radiant skin - vitamin C infused products do wonders for that healthy glow. ???? #NIVEA #vitaminC #glowingskin #radiantskin @maya ♬ original sound - NIVEA
@nivea Sensitive skin? You don’t have to skip out on anti-aging benefits - this gentle ingredient is here to help! ✨#NIVEA #bakuchiol #antiaging @yohon ♬ original sound - NIVEA
@nivea Want to glow, plump, or lift? Here's how you find the perfect fit ???????? #NIVEA #skincare #glow @yohon ♬ original sound - NIVEA
@nivea Multitasking? Mastered. ???? #NIVEA #skincare #routine @Clara Salcedo ♬ Get Ready - SUPER-Hi & NEEKA
@nivea I think we get it, right? ????????Always wear your SPF! #NIVEA #sunscreen #sun @Marj Moore @ShellRowe ♬ original sound - NIVEA
@nivea Skincare hack and lovely snack, all in one ????✨ #NIVEA #skincare #skincarehack #cucumber @Franky ♬ original sound - NIVEA
@nivea SPF for all skin types, we got you babes ???????? #NIVEA #sunscreen #SPF @ShellRowe ♬ original sound - ????????????????????????⋆
@nivea Double the serums, double the glow ✨ #NIVEA #serum #skincare @Marj Moore ♬ original sound - NIVEA
@nivea Multi-purpose magic! Moisturizer ✅ Make-up remover ✅ Overnight mask ✅ Brows in place ✅ How else are you using it? #NIVEA #moisturizer #removemakeup #eyebrows @saniya ♬ original sound - NIVEA
@nivea Tag your skincare bestie! 👯♀️ #NIVEA #skincare #bestie @clarasalcedoo @nathaliefengler ♬ GASLIGHT - INJI
@nivea When you go a bit overboard in your ’treat yourself’ era 👀 #NIVEA #lipbalm #lipcare @amynathalie @angelntoni ♬ original sound - Bigalandvicky
@nivea Primer + SPF = a skincare shortcut #NIVEA #skincare #spf @maya ♬ original sound - NIVEA
@nivea If your skin barrier is struggling, THIS is the one product you need to try! 🤍 #NIVEA #skincare #serum @nathaliefengler ♬ original sound - NIVEA
@nivea Don't let us catch you putting hyaluronic on dry skin ! 👀 #NIVEA #skincare #hyaluronicacid @Clara Salcedo ♬ original sound - NIVEA
@nivea Skincare is our love language 🫶✨ #NIVEA #skincare #facemask @Adriana ♬ original sound - HBO
@nivea Thin to thick, and watch your glow begin ✨ #NIVEA #serum #serumlayering #skincaretips @Adriana ♬ original sound - NIVEA
@nivea When your face literally EATS #NIVEA #skincare #skincarefridge #minifridge ♬ original sound - NIVEA
@nivea Who is your skincare expert friend?👀 #NIVEA #skincare #expert @ShellRowe @Adriana ♬ original sound - NIVEA
@nivea If you want glow and protection, Vitamin C will be your new bestie! 🍊🍋 #NIVEA #vitamincserum #skincare @amynathalie ♬ origineel geluid - NIVEA
@nivea Worth the wait anyways ! ✨???? #NIVEA #skincare #relatable @Clara Salcedo ♬ som original - Camila Coelho
@nivea NIVEA's vitamin C infused micellar water 🤝 glowy skin #NIVEA #micellarwater #glowingskin #skincare @ShellRowe ♬ original sound - ron.clipped
@nivea Glow loading… #NIVEA #micellarwater #glow @maya ♬ original sound - NIVEA
@nivea We all know that friend 👀 #skincare #hydration #nivea @saniya ♬ original sound - NIVEA
@nivea New outfit, same essential—moisturizer with SPF for hydration and protection. 🌞💖 #NIVEA #skincare #sunscreen #spf @yohon ♬ original sound - Spotify <3
@nivea My type of cravings... #snackplate #easyrecipe #skincare @amynathalie ♬ original sound - NIVEA
@nivea We're ready for our lotions and potions ????✨ #NIVEA #friends #skincare #selfcareday @Adriana @Hanna Lhoumeau @ShellRowe @maya ♬ 오리지널 사운드 - ????????
@nivea Yapping poolside with SPF on hand ???? #NIVEA #sunscreen #SPF #yapping @amynathalie @fiona ???? ♬ apple x supercut - jevan
@nivea Serum-Infused Micellar Water is our secret weapon… who knew it could do it all? ✨😌 #NIVEA #micellarwater #serum #podcast @angelntoni @Zoe Antonia @fiona 🌟 @amynathalie @Franky ♬ original sound - NIVEA
@nivea Salicylic Acid is the secret to fighting blemishes from within - hello smooth, clear skin! 🤍 #NIVEA #skincare #salicylicacid @nathaliefengler ♬ original sound - NIVEA
