the billboard bar
heineken 0.0
heineken has created thousands of billboards telling their customers to not drink and drive. to launch heineken 0.0 in brazil, we created a billboard that did the exact opposite. the heineken billboard was an interactive 3d out of home doubled as a bar, where drivers could actually pull over and grab a beer in the middle of one of brazil’s most touristic city: rio de janeiro. for the first time, you can now drink and drive.
heineken has created thousands of billboards telling their customers to not drink and drive. to launch heineken 0.0 in brazil, we created a billboard that did the exact opposite. the heineken billboard was an interactive 3d out of home doubled as a bar, where drivers could actually pull over and grab a beer in the middle of one of brazil’s most touristic city: rio de janeiro. for the first time, you can now drink and drive.
→ publicis 2021
ad: gustavo vieira, isabel fontes, samuel gonçalves, andré rival
cw: pedro maneschy, jessica borges
acd: andré leotta
cd: arturo marenda
→ awards:
2021 são paulo creative club
bronze in outdoor media
2021 effie
shortlist in innovation in media
→ awards:
2021 são paulo creative club
bronze in outdoor media
2021 effie
shortlist in innovation in media
featured on: adweek, ads of the world, design taxi, brainstorm9, clube de criação, propmark, trendhunter, adnews, adinformatie.