garage: the rock before
the stage of rock in rio.
To warm people up for the 2019 edition of Rock in Rio, Heineken decided to throw an exclusive event in São Paulo. Heineken Garage, a pocket show by five Brazilian artists: Karol Conka, Mano Brown, Emicida, Rael and Xênia França. Following the concept of our Rock in Rio campaign, “rock doesn’t come only from the stage, it comes from you” we wanted to tell the story of these musicians who were once off stage and yet never let the rock attitude aside - while also telling the story of Rock in Rio.
Art Director: Isabel Fontes
Copywriter: Danilo Guerrero
Content Supervisor: Lucas Pestana
Associate Creative Directors: Arturo Marenda, André Leotta
Creative director: Paulo Aguiar
Before the event took place, we wanted to tell the story of the these artists before they were ever on stage, more specifically, in a year of a Rock in Rio edition. So for that, we made three carousels on our Instagram account, in which we were able to explore the storytelling with a more natural flow.
Based on the visuals I made for these posts, I also got to design some posters for the artists and event.