heineken garage
rock in rio 2019
to warm people up for the 2019 edition of rock in rio, heineken decided to throw an exclusive event in são paulo: heineken garage, a pocket show by five brazilian artists: karol conka, mano brown, emicida, rael and xênia frança. following the concept of our rock in rio campaign, “rock doesn’t come only from the stage, it comes from you” we wanted to tell the story of these musicians who were once off stage but never let the rock attitude aside.
→ publicis 2019
ad: isabel fontes
cw: danilo guerrero
acd: arturo marenda, andré leotta
cd: paulo aguiar
instagram:
before the event took place, we wanted to tell the story of the these artists before they were ever on stage, more specifically, in a year of a rock in rio edition. so for that, we made three carousels on our instagram account, in which we were able to explore the storytelling with a more natural flow.
posters:
based on the visuals i made for these posts, i also designed some posters for the artists and event.
based on the visuals i made for these posts, i also designed some posters for the artists and event.
instagram stories
as this was a private event that many wanted to be a part of, we took it to our instagram to show the highlights of the night and to continue the conversation by asking each artist what did they think was a rock 'n roll attitude.