NETFLIX
girlboss

↳  mutato (2017)
role: art director, concept

for the release of girlboss, netflix’s new originals series, we created an online campaign to get girls to think like a real girlboss - even if it started by their wardrobe. based on sophia amoruso real story we invited four of the most popular digital influencers in brazil, girls who have made something out of themselves and created their business online (just like sophia) to share tips on how to act like a girlboss - and how to really dress like one.

 ↳ agency: mutato
ad: isabel fontes
cw: ana dellabarba
cd: paula fernandes