NIVEA
epicelline
↳ boomerang (2025)
role: creative lead, art director, concept, copy
daily external factor can make our skin age faster than our chronological age - that's epigenetics. nivea is the first brand to use the science of epigenetics to find a way to not only slow down, but reverse that process. to launch the new cellular serum with epicelline, they wanted a social-first way to introduce it - so we used our "home of skin" formula to create ads that feel platform-native and keep you watching all the way through.
@nivea If you want to reverse your skin age, you NEED Epicelline. #NIVEA #skincare #epicelline @Sheila Conde ♬ Lazy Sunday - Official Sound Studio
@nivea Your skin can age backwards? Here's how. #NIVEA #skincare #epicelline @Chrissy Rutherford ♬ Someday - Khaim
@nivea Epicelline isn't playing by the rules, it's changing them. #NIVEA #skincare #epicelline @Sophie Perry ♬ Lo-Fi analog beat - Gloveity
@nivea Have you heard? Epicelline’s the one to know. #NIVEA #skincare #epicelline @Chrissy Rutherford ♬ Someday - Khaim
@nivea We've done the research for you - the answer is Epicelline. #NIVEA #skincare #epicelline @Chrissy Rutherford ♬ Hip Hop with impressive piano sound(793766) - Dusty Sky
@nivea Epicelline, saving you from skincare FOMO #NIVEA #skincare #epicelline @Sheila Conde ♬ Originalton - NIVEA
@nivea We're spilling some age-reversing secrets. Take notes! #NIVEA #skincare #epicelline @Sophie Perry ♬ origineel geluid - NIVEA
@nivea The future looks good on you. #NIVEA #skincare #epicelline @Sophie Perry ♬ Calm LoFi song(882353) - S_R
@nivea Sleeping skin cells, meet your new alarm clock. #NIVEA #skincare #antiaging @Chrissy Rutherford ♬ original sound - NIVEA
@nivea Some choices show on your skin, others help reverse them... #NIVEA #skincare #epicelline @Sophie Perry ♬ Lo-Fi analog beat - Gloveity
@nivea The future of skin science? You saw it here first. #NIVEA #skincare #epicelline @Chrissy Rutherford ♬ origineel geluid - NIVEA
@nivea Meet the ingredient that's rewriting the science of skin ageing #NIVEA #skincare #antiaging @Sophie Perry ♬ origineel geluid - NIVEA
this campaign followed the same set up as our "home of skin" content, except that this time each creator had one person from the agency side to help them shoot. any adjustments to scenes or visual hooks were came up with on the spot. VO and editing were also done whilst on shoot, approving videos and script changes with the client in real time. #ShotOniPhone
↳ agency: boomerang
creative lead: isabel fontes
acd: daphne leurs