epicelline
nivea
daily external factor can make our skin age faster than our chronological age - that's epigenetics. nivea is the first brand to use the science of epigenetics to find a way to not only slow down, but reverse that process. to launch the new cellular serum with epicelline, they wanted a social-first way to introduce it - so we used our "home of skin" formula to create ads that feel platform-native and keep you watching all the way through.
→ boomerang 2025
creative lead: isabel fontes
cd: daphne leurs
the shoot
we shot in the same way we did our "home of skin" content; except that this time our team got to work separately with one creator to focus on their skills and bring their individuality to each video. both creatives and producers were helping come up with scenes and visual hooks on the spot, and help with anything else that was needed. we also did all the VO and editing right there, bringing our editor along and approving videos and any changes on script with client on the spot. #ShotoniPhone ◡̈
