DESPERADOS
global content
↳ boomerang (2025)
role: creative lead, art director, concept, copy
desperados’ aim for their global social content is to help people let loose while keeping the brand’s latin vibes alive in every video. through a mix of original content, adaptation of trends, festivals, memes, in house shootings and creator collabs, we built a range of videos that brought that energy to life across their instagram feed.
and of course, we also spoke to our audience in a language they know well: memes.
some BTS from our shoots:
↳ agency: boomerang
creative lead: isabel fontes
jr creatives: juan bouzas, matize van wersch
cd: daphne leurs