HEINEKEN
heineken tv
↳ publicis (2019)
role: art director, designer
in 2019, for the first time in brazil’s history the uefa champions league wasn’t going to be broadcasted on open tv. to make sure our consumers were not going to miss any of the games, we created a real-time content hub on our social media platforms and turned them into heineken tv: the unofficial broadcast of the official beer of uefa champions league.
↳ awards
2019 effie
gold in branded content
bronze in alcoholic beverage
we created several animations and reactions for mauro bot to respond to our consumers and make it as real as possible. i designed and animated each one of them. there were over thirty reactions, but here are some of my favorites.
we created several animations and reactions for mauro bot to respond to our consumers and make it as real as possible. i designed and animated each one of them. there were over thirty reactions, but here are some of my favorites.
