achievements
from a to z

avon

avon velvet (or avon mattelizado) is avon’s new metallic lipstick with a matte texture - or as we like to call it, a lipstick that is all that. following the concept “i’m all that” we invited djamila ribeiro, a brazilian human rights activist, feminist, author and philosopher to celebrate women’s achievements in the past alongside of her friend, activist ísis vergílio. with this campaign we wanted to celebrate what women have accomplished so far, but always keeping in mind that there’s still much more to attain.

→ j. walter thompson 2018
ad: isabel fontes
cw: ariane polvani
hoa: talita cardozo
cd: danilo janjacomo