avon velvet:
achievements
from a to z

Avon Velvet (or Avon Mattelizado) is Avon’s new metallic lipstick with a matte texture - or as we like to call it, a lipstick that is all that. Following the concept “I’m All That” we invited Djamila Ribeiro, a Brazilian human rights activist, feminist, author and philosopher to celebrate women’s achievements in the past alongside of her friend, activist Ísis Vergílio. With this campaign we wanted to show that just because women have won rights and achieved some of their goals it doesn’t mean this is where we stop. There’s still much more for us out there.

Agency: J. Walter Thompson
Art Director: Isabel Fontes
Copywriter: Ariane Polvani
Head of Art: Talita Cardozo
Creative Director: Danilo Janjacomo

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